Guggenheim ‘Did Not Authorize’ Beyoncé Cowboy Carter Promo on Museum
Promotions for Beyoncé’s upcoming Cowboy Carter album made its way onto New York City museums Wednesday night, nearly a week ahead of its highly-anticipated release.
Advertisements for the album, which is set to drop March 29, were seen projected on several museums, including the Guggenheim Museum, Whitney Museum, New Museum and the Museum of Art and Design.
However, Guggenheim shared in a statement with ARTnews that the institution “was not informed about and did not authorize this activation.…