bigbasket new categories: Not in a hurry to add new categories; will focus on grocery: BigBasket CEO Hari Menon
Tata Digital-owned online supermarket BigBasket said it is not in a rush to broaden its product portfolio and will continue to focus primarily on grocery even as quick commerce rivals such as Zomato-owned Blinkit and Mumbai-based Zepto are rapidly diversifying into newer categories.“We evaluate new categories carefully and are very careful about entering segments beyond grocery... For now, we’ll remain a grocer and depending on the need we will keep adding categories as we go along,” Hari Menon, cofounder and CEO of…