Tesla starts using Cybertruck as a mobile billboard – literally
Tesla has started using the Cybertruck as a literal mobile billboard as part of its advertising effort for the Model Y.
I have previously argued that ‘Tesla Cybertruck is a mistake turned marketing tool‘. A mistake not in the sense that the vehicle itself is bad but because of the fact that Tesla has been spending its development resources on it versus cheaper vehicles – resulting in a multi-year gap in growth.
As for the marketing tool part, the Cybertruck itself won’t contribute much to Tesla’s…