Brand

Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal.  If you’re not harnessing its full potential, you’re missing out big time.  Regularly performing a thorough audit is one way to ensure you’re squeezing all the value from your brand’s YouTube channel. Here’s how it’s done. Understanding YouTube metrics and analytics Views, subscribers, likes, comments and shares give a good feel for how your video…

1980s McDonald's Commercial screenshot featuring CosMc.Source: McDonald's | YouTubeMcDonald's is creating a spinoff restaurant chain called CosMc's, executives said Thursday.The fast-food giant shared few details about the project during its second-quarter earnings call."CosMc's is a small format concept with all the DNA of McDonald's, but with its own unique personality," McDonald's CEO Chris Kempczinski said.The company will test CosMc's in a handful of sites in "a limited geography" in early 2024. McDonald's said it…

Image Source : FILE Virat Kohli with his new earbuds Virat Kohli, the renowned Indian cricketer, has been making headlines not only for his sporting achievements but also for his fashion choices. Recently, while in the Caribbean, he was seen using distinctive earbuds that caught the attention of netizens. Unlike other celebrities who often prefer Apple's popular AirPods…

S Club have released new single ‘These Are The Days’, their first new music in 20 years and their first release since the death of band member Paul Cattermole earlier this year.The five-piece – Bradley, Jo, Jon, Rachel and Tina – has released the song and music video today. ‘These Are The Days’ was written by Cathy Dennis, Simon Ellis, Johanne Ellis and producer John Nathaniel, and it pays tribute to Cattermole with a moving film story that ends with S Club revealed as the five piece pop act that they are today.The new…

Elon Musk firmly believes ‘X’ will become the most valuable brand in the world. He flat-out said so in a tweet. For those of you who are out of the loop, he’s basically talking about Twitter. Elon Musk is convinced ‘X’ will become the most valuable brand in the world Elon Musk kicked off the Twitter rebrand a couple of days ago. The social media network is now called ‘X’, and has a new logo, the blue bird is gone. The change is still not complete, though, not at all. Tweets are mentioned all over the site, and that’s…

By Aisha Counts and Jesse Levine, Bloomberg It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it. On Sunday, in the middle of a quiet summer weekend, Elon Musk decreed that Twitter’s product name would be changed to “X,” and that he is getting rid of the bird logo and all the associated words, including “tweet.” Musk’s move wiped out anywhere between $4 billion and $20 billion…

Despite Elon Musk’s intentions to rebrand the bird app into a dull, bland, easily copied “X,” the billionaire tech mogul might have a few roadblocks standing in his way since every company under the sun has already called dibs on the letter. There are hundreds of companies with a trademark on “X,” and many could be incentivized to sue for infringement.Mr. Tweet Fumbles Super Bowl TweetPatent attorney Josh Gerben told Reuters he counted close to 900 U.S. trademark registrations on “X” throughout a wide range of industries.…

Twitter is the past. X is the future. The iconic blue bird icon has been removed from the desktop version of Twitter – replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed. The change is also said to signal an evolution for the brand beyond social media, to an “everything app” best compared to WeChat: “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made…

There’s a way to get a brand new Tesla Model 3 for less than $14,000 in California by stacking a bunch of incentives and discounts. To be fair, not everyone can be eligible for all the incentives. With the combination of Tesla’s prices dropping this year, higher incentives on electric vehicles, and an increase in average new car purchase price in the US, Tesla’s cheapest models are now starting to become somewhat affordable relative to the market. In fact, the average new car sale price is…

Billionaire entrepreneur Elon Musk is moving forward with his plans to rebrand Twitter as the X app, a platform that promises to offer more than just social media sharing. When welcoming the new CEO, Linda Yaccarino, in April, he expressed excitement about transforming the platform into "X," referring to it as the "everything app."Back in October, Musk stated that acquiring Twitter would accelerate the creation of "X," the all-encompassing app. The merger of Twitter with Musk's X app was legally finalized in April,…