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Genesis Electrified GV70 first drive review: only one flaw

Hyundai Motor Group has undergone a complete renaissance. Led by the likes of the Hyundai Ioniq 5 and the Kia EV6, the company has successfully reinvented itself as a world leader in the EV market, setting itself up for the future in a pretty serious way. But Kia and Hyundai are joined by a third brand. Genesis is less-known than its sister companies, but like its parent, it’s facing explosive growth. Genesis was conceived as a luxury brand of Hyundai Motor Group — and as such, you might expect its EVs to take the…

Top Five Web3 Brands for the Upcoming Digital Engagement Era

The top five web3 brands for the upcoming digital engagement era give a growing push in the industry Companies are looking into what a decentralized web can do for their digital customers as part of a growing push toward Web3. These companies are making concrete preparations for the upcoming era of digital engagement. Starbucks In September, Starbucks planned to launch its Web3-based rewards program. Owners can use collectible NFTs with a coffee theme as tokens to access additional drops, memberships, and events. YSL For…

Specialized Globe Haul ST launched as brand’s first low-cost e-bike

Specialized, one of the leading manufacturers of high-end bicycles and e-bikes, has launched its first-ever value segment of e-bikes under the Globe line. The company’s launch model is an electric cargo bike known as the Globe Haul ST. While Specialized calls it a cargo bike, the shorter wheel-base that keeps it in “normal bike” proportions helps put it into a class we often refer to as utility e-bikes. These are e-bikes with extra cargo capacity for hauling extra cargo or passengers, but…

From marketing to design, brands adopt AI tools despite risk

Even if you haven't tried artificial intelligence tools that can write essays and poems or conjure new images on command, chances are the companies that make your household products are already starting to do so. Mattel has put the AI image generator DALL-E to work by having it come up with ideas for new Hot Wheels toy cars. Used vehicle seller CarMax is summarizing thousands of customer reviews with the same “generative” AI technology that powers the popular chatbot ChatGPT. Meanwhile,

The gender pay gap Twitter bot returns to call out brands for IWD

It's International Women's Day 2023 and women worldwide still earn an average of 77 cents for every dollar men make. The United Nations predicts it will take 257 years at the current rate of progress to close the gender pay gap. This is a deeply rooted societal issue with many organizations that claim to lift women up also guilty of paying them less.  These companies have long gotten away with posting a photo of a smiling woman or an inspirational quote about girl power on IWD to appear gender equitable. This was until…

Global brands look to boost media investment

IOC executive board member Angela Ruggiero attends the Medal Ceremony on day six of the PyeongChang 2018 Winter Olympic Games at Medal Plaza on February 15, 2018 in Pyeongchang-gun, South Korea.Alexander Hassenstein | Getty ImagesFor four-time Olympian and gold medal-winning ice hockey star Angela Ruggiero, pushing for more media attention and sponsorship dollars for women's sports comes naturally.During her playing days and her stint as the chairperson of the International Olympic Committee Athletes' Commission, she got…

Ten brands will launch nearly 40 foldable devices in 2023

Market research firm Canalys recently estimated that foldable smartphone shipments could more than double this year to reach 30 million units. It appears we will have twice as many different models as well. Industry experts at DSCC (Display Supply Chain Consultants) say as many as ten brands will launch a total of 37 foldable devices in 2023.According to DSCC, seven companies sold foldable smartphones in 2022: Samsung, Huawei, Xiaomi, Honor, Oppo, Motorola, and Vivo. Google, OnePlus, and Tecno will join this roster this…

Samsung to compete with at least nine other foldable phone brands in 2023

Last updated: March 6th, 2023 at 18:02 UTC+01:00 The foldable phone market has come a long way since 2019, and market watchers expect foldable panel and phone shipments to increase in 2023 compared to a year ago. Foldable devices continue to increase in popularity, and we’ve already seen a few other brands at MWC 2023 preparing to release new foldable phones globally. Seven different brands, including Samsung, have released 19 different foldable smartphones in 2022, notes Display Supply Chain. However, DSCC expects…