Breakfast Cereals

Big food is going small. Sometimes too small. Within the span of a few months last fall, General Mills Inc.,  Hostess Brands Inc. and PepsiCo Inc.’s Frito-Lay unveiled mini versions of their iconic snacks and cereals, including pee-wee Trix, Twinkies, Ding Dongs and Doritos. The diminutive treats kept coming this year, with the debut of mini wafers from Hostess’s Voortman and McCain Foods USA’s bite-size mashed-potato puffs for restaurants.  Big food is going small. Sometimes too small.…

By combining the “Kell,” from Kellogg, with “anova,” which incorporates the Latin word “nova,” meaning new, the name reflects the company’s past and its future, according to Kellogg.  Kellanova joins a growing roster of Latin-inspired names—GE Vernova, Mondelez, Altria—that companies have devised as they seek to reintroduce consumers to their products and services. General Electric Co. borrowed from Latin last year when it announced the name of its power business: GE Vernova. A…

Kellogg Co. K -6.12% boosted its outlook after reporting 9% growth to its top line in the third quarter, the latest food company showing sales holding up as they raise prices. The maker of Rice Krispies cereal and Cheez-It crackers said higher prices and a positive shift in the mix of products it sold helped its North America cereal business rebound from flagging sales earlier this year and continuing bottlenecks in the supply chain.…

Kellogg Co. K 0.17% lifted its outlook for the year and said consumer demand held up despite the cereal company raising its prices in recent months.The maker of Pop-Tarts and Pringles said Thursday that charging more for its food helped the company offset higher costs for ingredients, trucking and labor. Kellogg also said it faced supply shortages in the second quarter. Kellogg said it has told retailers about additional price increases for the ongoing quarter. Grocery…

Kellogg Co. K 2.06% ’s plan to spin off its cereal and plant-based foods businesses is renewing focus on corporate breakups in the U.S. food industry. Campbell Soup Co. CPB 0.92% , General Mills Inc. GIS 1.59% and other food makers for years have built out their baskets of brands, acquiring newer, trend-aligned products and pushing into other supermarket segments,…

Kellogg shares rose after the company said it plans to split itself into three publicly traded businesses. Photo: ANDREW KELLY/REUTERS…