Uber Eats to Take Down Thousands of Virtual Brands to Declutter the App
Uber Eats is taking thousands of online-only brands off its app this week out of concern that the platform is getting clogged by restaurants listing multiple delivery options with different names but the same menu. The number of virtual brands on
Uber Technologies Inc.’s
UBER -0.08%
Uber Eats quadrupled to more than 40,000 this year from over 10,000 in 2021. They now account for 8% of Uber Eats’ storefronts listed in the U.S. and Canada but less than 2% of bookings in…