Amazon’s New Buy With Prime Service Extends Prime Subscription Benefits to Merchant Stores
Amazon is extending the benefits of a Prime subscription to online stores beyond its own site, a move geared toward boosting revenue from merchant fees and expanding its logistics footprint.The company said Thursday the new service it calls “Buy with Prime,” will initially be available by invitation for merchants who ship their products using Amazon's warehouse and delivery services. Then, it will be rolled out for merchants who don't sell on Amazon or use its delivery services.Amazon said the service will only be…