BZFD

BuzzFeed Inc. is laying off 15% of its staff and making plans to end BuzzFeed News, as it contends with ongoing business challenges, Chief Executive Jonah Peretti said in a note to employees on Thursday. The company is laying off about 180 people of its total base of 1,200 employees. Chief Revenue Officer Edgar Hernandez and Chief Operating Officer Christian Baesler are departing, BuzzFeed said. BuzzFeed Inc. is laying off 15% of its staff and making plans to end BuzzFeed News, as it…

Microsoft Corp., OpenAI’s strategic partner, has already added the technology across its products, including the MS 365 Suite and search engine Bing. Competitor Google has unveiled a similar search tool and said March 21 that it is opening public access to the program, called Bard, while stopping short of integrating it into its flagship search engine. Chinese tech giant Baidu’s version made its debut on March 16. Despite its sudden burst in popularity, the technology currently has serious limitations and…

BuzzFeed Inc. BZFD 14.74% is encouraging its newsroom to produce more articles in an effort to boost traffic, as its news division continues to lose money and the digital publisher braces for continuing declines in revenue.BuzzFeed News Editor in Chief Karolina Waclawiak told staff at a recent meeting that increasing the news division’s volume and traffic was part of an effort to help the newsroom meet a goal of becoming profitable this…

BuzzFeed Inc. BZFD 119.88% said it would rely on ChatGPT creator OpenAI to enhance its quizzes and personalize some content for its audiences, becoming the latest digital publisher to embrace artificial intelligence.In a memo to staff sent Thursday morning, which was reviewed by The Wall Street Journal, Chief Executive Jonah Peretti said he intends for AI to play a larger role in the company’s editorial and business operations this year. …

BuzzFeed Inc. BZFD 150.39% said it would rely on ChatGPT creator OpenAI to enhance its quizzes and personalize some content for its audiences, becoming the latest digital publisher to embrace artificial intelligence. In a memo to staff sent Thursday morning, which was reviewed by The Wall Street Journal, Chief Executive Jonah Peretti said he intends for AI to play a larger role in the company’s editorial…

Facebook parent Meta META -1.15% Platforms Inc. is paying BuzzFeed Inc. BZFD 5.60% millions of dollars as part of an effort to bring more creators to the social-media giant’s platforms, according to people familiar with the situation.  The partnership comes as both companies are embracing the creator economy, in which individuals build large social-media audiences by posting videos and…

BuzzFeed Inc. BZFD -6.14% plans to cut about 12% of its workforce as a result of worsening economic conditions and challenges in the digital-media business, the company said in a securities filing Tuesday. The cuts will impact just under 180 employees primarily across sales, tech, studio production and BuzzFeed. BZFD -6.14% com, as well as Complex Networks, according to a person…

BuzzFeed Inc. posted a wider quarterly loss amid rising costs and expenses, and said it expected recession concerns to keep putting pressure on the advertising market. The digital media company, which beyond its namesake site houses the Tasty, Complex and HuffPost brands, said it lost $23.8 million in the second quarter, compared with a loss of $582,000 in the year-earlier period. Revenue rose to $106.8 million from $89.1 million, a roughly 20%…

BuzzFeed is set to name its top culture editor, Karolina Waclawiak, as editor in chief of its newsroom, people familiar with the matter said, tapping a veteran insider to lead a division that has been dealing with changes in leadership and strategy.Ms. Waclawiak, who has been with BuzzFeed for six years, will take over a newsroom that cut its teeth on big investigative swings—including a Pulitzer Prize-winning series of articles about China’s infrastructure for detaining Muslims in its Xinjiang region—but has been…