Schlumberger Rebrands as SLB, Dropping Family Name
Schlumberger Ltd.
SLB 10.33%
is changing its name to SLB, dropping the family name of the brothers who founded the oil-field services company nearly a century ago.
The company said the punchier moniker, which is effective Monday, is meant to embrace its focus on new-age energy services, such as clean hydrogen and carbon-capture technology. The rebranding includes a new logo and comes as the company said it would focus on creating and…