Millennials Are Changing What It Takes to Succeed in Sales
NAPA, Calif.—Drop the hard sell. Try texting prospective buyers. And know that it might take dozens of meetings to close a deal. Such were some of the lessons shared at the Women in Sales Summit here this fall, where about 250 saleswomen networked, traded tactics and considered one of the biggest questions consuming the sales profession: how to sell to millennial buyers. The cohort born between 1981 and 1996 is the biggest in the U.S. workforce, and now holds the largest number of decision-making roles in corporate…