Toyota chairman says EVs will only reach 30% market share
Longtime Toyota CEO and chairman Akio Toyoda believes EVs will only reach 30% market share at most. The comments come despite several auto markets, like Norway and Sweden, already well past that.
Toyoda, the grandson of the automaker’s founder, has been one of the most vocal opponents as the industry shifts to electric.
Under Toyoda’s control, the Japanese automaker has consistently lobbied against electric vehicles, asking for easier government regulations to slow the rollout. As a result,…