Chingari

At a time when an app fetches 100 million sign-ups in five days flat, three years can feel like a lifetime in tech. It was, then, a lifetime ago that Geet last went live on TikTok. On June 29, 2020, around midnight, the infotainment content creator addressed her 7.3 million followers on the Chinese short-videosharing app, just hours before it was banned in India over national security concerns. She remembers the frenzy that followed.In the following months, a dozen, homegrown, venture capital-funded apps emerged to fill…

The surge of live-streaming apps that host content mostly by women — gyrating to film hits, doing their makeup, lounging around speaking about their day and sometimes enticing their audience with the promise of private time on video calls — is leading to a sharp spike in viewership for these platforms, according to industry consultants. The higher downloads and engagement that “this model” offers is leading other platforms to take to live-streaming as well, they added.Three of the 10 top-grossing apps on Google’s Play…

Short-video-based social media app Chingari has laid off around 60 employees as part of its restructuring plan, the company said on Tuesday.Sources said that the total number of fired employees constitutes about 25 percent of the Chingari's total workforce but the company said that it has laid off only 20 percent of its workforce.When contacted, a Chingari spokesperson said, "We deeply regret the need for these workforce reductions of 20 per cent as a part of Chingari's organisational restructuring. These were one of the…

The GARI token is designed to help Indian creators monetize their content via the short video application Chingari Barely six months ago “India’s TikTok” Chingari bid to create a new “engage-to-earn” economy around social media. But now it has hit another milestone after surpassing 800K active GARI Wallet holders. GARI was launched in late 2021 by the creators of Chingari, a short video app that became popular after the TikTok ban. The app currently has over 30 million monthly active users. The token was…