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Christian Horner

F1 spending cap made racing teams more investable

Singapore's F1 Grand Prix in 2022. 2022.Bryn Lennon - Formula 1 | Formula 1 | Getty ImagesTake an elite field of world-class racing experts. Ask them to spend fewer dollars toward beating their bitter rivals. The result, it turns out, is a slate of newly investable assets.That's how the heads of Formula 1 racing see it, crediting a league-wide budget cap with making the team businesses more sustainable and boosting valuations."When we got involved, literally, the bottom teams were being traded for zero. Today I don't…

Red Bull F1 dominance boosts energy drink sales

Red Bull's Max Verstappen celebrates after winning the Brazilian Grand Prix on Nov. 5, 2023.Amanda Perobelli | ReutersRed Bull Racing's dominance in Formula 1 this year is translating directly to higher sales of its namesake energy drink, the team's principal and CEO, Christian Horner, told CNBC."There's an old adage of, 'Win on Sunday and sell on Monday.' Well, what we do for the Red Bull brand, for the energy drink in advertising the product globally for 23 race weekends a year, we're the biggest marketing impact that…