There’s a big problem with smart rings
The Oura Ring (left) and the RingConn Smart Ring Andy Boxall / Digital Trends
Companies that make smart rings have a problem on their hands. Or fingers.
Despite smart rings being a fairly new set of products, most of them are already lacking creativity when it comes to names. They all seem happy to pick a say-what-it-is name and be done with it. I get why, but it’s not good enough for a product that straddles both tech and fashion.
Yes, it’s a smart ring
The Ultrahuman Ring Air (black) and the Oura Ring Andy Boxall /…