Coefficients

Assortativity helps analysing pattern of connections in networks. Let’s use it to confirm if people tend to connect to similar people.Photo by fabio on UnsplashIn this article we will use some Facebook data to explore the concept of network assortativity (also called as homophily), which we define as the tendency of nodes to connect to their similar.Networks or Graphs are data representation consisting in nodes (vertices) and edges (links): in this article we will consider only undirected and unweighted edges. We will…

How to fit a SciPy Linear Regression and call R Ridge Regression from Python using RPy2 InterfacePhoto by Will Francis on UnsplashThe most common approach in Marketing Mix Modeling(MMM) is to use Multiple Linear Regression, which finds a linear relationship between a dependent variable such as sales or revenue, and independent variables including media advertisement channels like TV, Print, and additional variables like trend, seasonality, holidays. One of the questions marketers might have is what effect each media…