Red Rocks is White Claw’s biggest U.S. account
Playing Rocks Amphitheatre can be the pinnacle of a musician’s career. But the world-famous venue also offers a thirsty, hungry mass market for brands that are trying to reach the nearly 2 million people expected there this season.
As an all-day, every-day operation from April through November, the crews at Red Rocks are constantly prepping for and cleaning up after shows, 200 of which are scheduled for 2024 — a new record. Most are sold out, or expected to sell out, and with a 9,545-person capacity, that’s a lot of food…