Coors

The owner of a parking lot next to Coors Field says economic conditions have pushed back plans to build on it, so he hopes to use shipping containers to turn the lot into an “outdoor gathering space” for now. San Francisco-based Fillmore Capital Partners paid $4.4 million in 2019 for the 0.29-acre lot at 2000 Blake St., and last year successfully got the city to rezone the property to allow eight stories. But Fillmore CEO Ron Silva told BusinessDen Tuesday that plans to build on the lot have been paused. “Given where the…

This one’s for the kids who grew up on Otter Pops. On Tuesday, Molson Coors Beverage Co. debuted Coors-icles, a line of frozen beer popsicles that look just like the aforementioned children’s treat. These pops won’t give you a buzz though, since they’re nonalcoholic. While popsicles are traditionally a summer snack, Coors Light released theirs to pair with March Madness – “to make sure fans 21+ stay chill when things get heated,” per an announcement. (Even though Coors-icles do not contain alcohol, they’re “intended” for…

Zoom In IconArrows pointing outwardsMolson Coors and Draft KingsMolson Coors is teaming up with online sports betting company DraftKings in a marketing campaign that allows viewers to place wagers on the beer company's upcoming Super Bowl commercial, the companies said Monday.The partnership marks Molson Coors' return to the Super Bowl after a hiatus of 33 years, according to the company. Molson Coors, which makes Coors Light and Miller Lite, said it has been unable to advertise during the game since 1989 due to an…

The Chicago-based company had long been kept out of the Super Bowl because rival Anheuser-Busch InBev BUD -1.79% NV had exclusive rights to be the sole alcohol brand to be featured during the game, which it gave up last year. In anticipation of its return, Molson recently ran print, online and outdoor ads asking consumers which of its two light beers—Miller Lite or Coors Light—deserves the brewer’s coveted Super Bowl spot. The buildup has been part of an elaborate Super…

NFL teams aren’t the only ones competing for a spot in Super Bowl LVII. Beer brands Coors Light and Miller Lite are also vying for the spotlight in what’s poised to be Molson Coors Beverage Co.’s first Super Bowl ad in more than 30 years. When Molson Coors execs learned its competitor, Anheuser-Busch InBev, had ended an exclusivity agreement to advertise during the Big Game, it took them “less than a minute” to decide to buy a commercial spot, said Marcelo Pascoa, vice president of Coors Global Marketing. AB InBev has…

Less than two years after entering the cannabis space, Molson Coors Beverage Co. has decided to discontinue its line of CBD sparkling water in the United States. Veryvell debuted exclusively in Colorado in January 2021 with three flavors infused with 20 milligrams of CBD per 12-ounce can. Truss USA, the Molson Coors subsidiary that owns the brand, created the beverages with CBD derived from hemp – not marijuana – meaning they were legally able to be sold across the United States. (In Canada, Truss sells Veryvell with…

A bottle of Molson Coors Brewing Co. Blue Moon brand beerTiffany Hagler-Geard | Bloomberg | Getty ImagesMolson Coors Beverage is seeing a split emerge among its customers as inflation hits their wallets: some beer drinkers are trading down, while others are still shelling out for pricier six-packs.Shares of the beverage company fell more than 10% in morning trading Tuesday as concerns about the uncertain macroeconomic environment weighed on the stock. The company reported second-quarter earnings and revenue roughly in…

Goodbye Clydesdales, hello Rocky Mountain freshness. For the first time in more than 30 years, football fans will see an ad from Molson Coors Beverage Co. air during the Super Bowl in 2023. The Colorado-founded beer giant recently announced it has purchased an ad spot during one of the most watched — and most expensive — events of the year thanks to Anheuser Busch-InBev ending an exclusivity agreement that’s been in place since 1989. Molson Coors will air a 30-second ad, according to Bloomberg; a spokesperson for the…

Molson Coors Beverage Co. will run at least one commercial during Fox’s Super Bowl broadcast in 2023, marking the first time in more than 30 years that the maker of Coors Light and Miller Lite beer has advertised in the game.The company’s re-entry comes after Budweiser brewer Anheuser-Busch said last month that it would give up its long-running exclusive rights to advertise alcohol during the Super Bowl. Anheuser Busch, part of Anheuser-Busch InBev, remains the NFL’s exclusive beer and hard…

Molson Golden and Coors Light beer bottles are pictured at the Asylum bar in New York.Andrew Harrer | Bloomberg | Getty ImagesMolson Coors Beverage will return to the Super Bowl next year, making its first appearance during the big game in more than 30 years.The move comes after archrival Anheuser-Busch InBev announced in June that it would end a 33-year deal with the NFL that made it the exclusive alcohol advertiser during the Super Bowl. The company still plans to run ads during the game this year.Since 1989, AB InBev's…