Meesho to Integrate Grocery Business in Core App, to Scale to 12 Indian States in 2022
Meesho will integrate its grocery vertical in the core app in line with its vision to become a single shopping destination for the next billion users in India, the Softbank backed e-commerce firm said on Tuesday. The company expects to complete the integration of the grocery business by the first week of May and will rebrand it from Farmiso to Meesho Superstore."As more users from beyond Tier 2 regions get comfortable with the idea of shopping online, the demand for online grocery only continues to grow. We are thrilled…