coutloot

Ecommerce firm Coutloot said it is entering into the offline retail segment by converting existing small shops and trading units into its own branded stores, part of a wider strategy to formalise the unorganised non-MRP non-grocery retailing in India.The company plans to launch 35 stores starting April this year, especially in areas which attract peak footfalls.The converted stores will have better assortment, optimised shelf and better quality merchandise."Customers seek lower price but standardised products even in the…

Ecommerce platform Coutloot said it added nearly eight lakh new sellers in 2022, helping offline retailers earn higher margins and sales due to increased orders.The company, a non-grocery non-mrp retail platform, said 80% are actual offline shops from India’s small bazaars and they acquire them through seller referral, digital marketing and offline activations."CoutLoot drives demand for these offline shops by getting buyers for these shops where buyers can live bargain in local languages on the price of the product and…