Audience Knowledge Level: A Powerful Tool for Crafting a Resonating B2B Content
Kamal is unhappy!
His blog post ranks in position 3 for his target keyword "retaining employees". It's driving a good amount of traffic, but the quality of leads is poor.It's his first content piece to rank on page one. However, he expected high-quality leads because an expert strategist helped him develop a content strategy based on customer pain points.So, what could be wrong?In his quest to find answers, Kamal compared his content with the 2nd ranking page and he discovered these striking differences:
He started by…