decathlon

French sporting goods retailer Decathlon has revealed a smart ebike concept called the Magic Bike 02 that's been designed for solo riding, bikepacking out of town, and taking a child along on the bike itself or seated in a funky trailer.In addition to making and selling sporting and outdoor gear, Decathlon's catalog includes a bunch of budget-friendly ebikes and accessories that are produced under its own brands (such as B'Twin and Rockrider) as well as in collaboration with other companies (such as Aventon in the…

India is becoming a digital hub for several global consumer and retail companies including Levi Strauss, Decathlon, Procter & Gamble, Mondelez, and Unilever, which are increasingly taking technological capabilities and learnings from the country to other markets.“We have India for India, and India for the world. In tech and digital, India is amazing. So, we are discussing how India can contribute to the world as well,” said Barbara Martin Coppola, chief executive officer of Decathlon.The French sporting goods…