Deduplicate and clean up millions of location records | by Dr. Paul Kinsvater | Sep, 2022
How record linkage and geocoding combined improve data qualityPhoto by Ralph (Ravi) Kayden on UnsplashBig companies store data in several systems for different purposes (ERPs, CRMs, local files). Each potentially holds customer data, and not all of them, if any, are in sync. In addition, links across sources either do not exist or are not appropriately maintained. The consequence is duplicate records, inconsistencies, and poor data quality in general. That’s a perfect opportunity for us to shine with an algorithmic…