Monopoly Go Devs Spent More On Marketing Than It Cost To Develop The Last Of Us 2
Free-to-play mobile game Monopoly Go has been a surprising success story in the mobile space, coming out as 2023's most successful mobile launch with $1 billion in revenue. Developer Scopely has revealed in an interview that the game has now brought in over $2 billion in its first 10 months--and that the game has spent an eye-watering $500 million on marketing and user acquisition.Scopely's senior VP of publishing Eric Wood revealed the marketing numbers in an interview with Game File, after Monopoly…