digital advertising

“How will the internet operate without cookies?”“When are they going?”“Which ones are getting eliminated?”For the last six months, Rinku Ghosh has been fielding queries like these from clients panicking about the phasing out of third-party cookies. Ghosh is the COO of Lemnisk, a Bengaluru-based customer data platform. In her line of work, a cookie isn’t a sweet treat; it is a text file spawned by a web browser when a user visits a site, capturing their login details, preferences and browsing history. Elevate Your Tech…

 Weak results from Google, Snap and other big sellers of online ads are raising concerns that Wall Street's optimistic growth forecasts are setting investors up for rude surprise this year.Google, which dominates the $270 billion digital advertising sector, recently disappointed Wall Street when its 8.9% fourth-quarter ad revenue growth fell short of expectations. Snap, which owns social media app Snapchat and also relies heavily on advertising dollars, reported discouraging revenue for its most recent quarter. The…

Some airlines have stopped offering customer service through Twitter because of the changes. Transit authorities and public health agencies paused auto-posting safety alerts until Twitter backed down on plans to make them pay the higher API fees. More confusion could be coming. Musk has said he will purge inactive accounts, potentially allowing the takeover of user names of dead celebrities.Working with celebrities or other high-profile users isn’t exactly outside Yaccarino’s expertise. She has appeared on stage alongside…

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NEW DELHI : The fines…

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