Chief Metaverse Officers Are Out. AI Is In
Companies have backed away from the once-hot digital realm, leaving metaverse leaders in the lurch. And yes, artificial intelligence is in.Advertising giant Publicis Groupe SA made an unusual executive hire in mid-2022 – a lion-headed digital avatar named Leon who would serve as “chief metaverse officer,” guiding clients through the virtual realm that had seized real-world attention. His moment in the spotlight didn't last long. Five months later, ChatGPT debuted, and the buzz that had surrounded the metaverse ever since…