ABBA hope to better than Elvis and Michael Jackson with immersive performance
Swedish music band ABBA, shown here as wax figures, have sold over 400 million records worldwide.Jonathan Nackstrand | Afp | Getty ImagesPop legends ABBA are taking a big punt on their latest immersive project, founding member Bjorn Ulvaeus has told CNBC.The much-anticipated immersive performance called ABBA Voyage is billed as "a concert 40 years in the making," and features digital avatars of the Swedish supergroup accompanied by a 10-piece live band.Speaking in late April ahead of its long-awaited world premiere in…