Emotional Intelligence

Over the top (OTT) platform provider Zee5 is using 'emotion' sensing artificial intelligence (AI) to discover content preferred by India's tier-2 and tier-3 cities. Flipkart is deploying such tools to strategically place sale banners on its mobile app, while P&G studied the subconscious preferences of consumers to improve the package design of its products.And, Star Disney tested six versions of the promo before launching a new primetime show to optimise promotion budget allocation. Brands are increasingly using…

The Directorate General of GST Intelligence (DGGI) has widened its probe against the insurance companies for wrongful claim of input tax credit. It has served show cause notices to multiple insurance intermediaries including HDFC Bank, Go Digit Insurance, Policy bazaar, people familiar with the development said.The notices, sent by the Mumbai, Ghaziabad, and Bengaluru offices of DGGI, alleged that these companies issued fake invoices for many insurance companies without providing any service, which is a punishable offence…