How Microsoft is enticing developers to use its app store
The Microsoft Build 2022 conference is now underway through Thursday and the brand is revealing a host of updates to its app store in particular.
The Microsoft Store will soon feature Microsoft Store Ads, which will be powered by Microsoft Advertising. The brand said the upcoming feature will allow developers to market their apps to the proper users and highlight new experiences to users. Microsoft said it will soon begin a pilot program for developers to design ad campaigns within Microsoft Advertising. Currently,…