The Dark Side of Anime Marketing – Are We Crossing Ethical Boundaries?
Now, a study has found that the use of these characters may perpetuate harmful stereotypes about women and promote heteronormative notions of masculinity. Credit: jsks from Wikimedia Commons ImageAccording to a recent study, utilizing anime “moe” characters in tourism promotion may have negative effects.In Japan, the use of anime characters in advertising is a common tactic to promote goods and services. This marketing approach leverages people’s emotional attachment to these characters, a sentiment that’s often described…