Universal Music May Remove Its Catalog on TikTok: Explainer
Universal Music Group set the music world aflame on Tuesday with its scathing open letter announcing that it would yank its music from TikTok after its licensing agreement with the platform expires on January 31. That letter is UMG’s equivalent of a nuclear bomb threat, the culmination of a year of tense negotiations between the world’s largest music corporation and its most important viral marketing device.
The industry is currently on watch, wondering if that drastic move will actually come to fruition, or if the…