Dr. Michelle Wong Brings the Science of Skincare to New Audiences
Communicating beauty science effectively is so important, and many scientists don’t quite appreciate or understand how difficult it is to fight misinformation online. “I think in science there has always been this sense that if you get the science correct, your job is done,” Dr. Wong explains. “But that's not going to help in this social media landscape where people are pushing misinformation and using every tool at their disposal, actually, for shock value.”Combating Misinformation Takes Specific SkillsIndeed, the…