Reality-distorting beauty filters, and the US mineral boom
The Bold Glamour beauty filter on TikTok has been used over 16 million times since its release last month. It contours your cheekbone and jawline in a sharp but subtle line. In addition, it lifts your eyebrows, applies a shimmer to your eyelids, and gives you thick, long, black eyelashes. Think this isn’t relevant to you? Think again. The really amazing thing about this filter is how well it functions: the results are ultra-realistic. It’s just the latest example of how it’s becoming harder and harder to distinguish…