Philip Morris International in Talks to Buy European Smokeless-Tobacco Rival
Philip Morris International Inc.
PM 1.79%
is in advanced talks to acquire
Swedish Match
SWMA -0.58%
AB, according to people familiar with the matter, in a deal that could be valued at roughly $15 billion or more and bolster the tobacco giant’s exposure to the rapidly growing market for smoke-free brands.The talks between U.S.-based Philip Morris and Stockholm-based Swedish Match could yield a deal as soon as this week,…