Apple’s new ‘boost’ to generative AI flags a very different approach to its competitors — on-device AI support could set…
Apple seems to have gotten to AI a little late, with the new Samsung S24 Ultra shipping with AI support, but recent reports suggest it is investing in something that will set the iPhone 16 apart from other flagship phones.A Financial Times article about Apple’s new 'boosts’ to AI this week says “Apple is quietly increasing its capabilities in artificial intelligence, making a series of acquisitions, staff hires and hardware updates that are designed to bring AI to its next generation of iPhones.“The report then goes on…