Expert says multistate foodborne illness outbreaks impact restaurant stock price, public perception
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As demand for food from restaurants soars in the U.S., so does the importance of understanding the impacts of foodborne illness outbreaks. A new paper co-written by a University of Illinois Urbana-Champaign expert in food marketing and food policy finds that outbreaks spanning multiple states bring swift financial losses, increased media attention and a public-relations hit that makes smaller outbreaks…