ford

A Ford F-150 Lightning on display at the New York Auto Show, April 13, 2022.Scott Mlyn | CNBCDETROIT – Ford Motor is set to be the first automaker to bring a mainstream, full-size electric pickup to the U.S. market, poised to capitalize on a first-mover advantage in what's expected to be a hotly contested segment in the years to come.Ford CEO Jim Farley said the company plans to scale production of its electric F-150 Lightning pickup faster than its competitors, with plans to increase production of the Lightning at a…

Ford CEO Jim Farley at the company's Dearborn, Michigan, plant where it's building the electric F-150 Lightning on April 26, 2022.CNBC | Michael WaylandDEARBORN, Mich. — Ford Motor has set its sights on topping Tesla in the race to become the global leader in electric vehicles, CEO Jim Farley said Tuesday.The goal is the most ambitious yet for the Detroit automaker in its EV push. Farley has previously said Ford plans to be the country's No. 2 automaker in EV sales, behind Tesla, by mid-decade."We plan to challenge Tesla…

DETROIT – Ford Motor posted first-quarter results Wednesday that were in line with Wall Street's expectations, though its net profit was dragged down by a stake in electric vehicle maker Rivian Automotive and reduced vehicle production.Ford reported an unadjusted net loss of $3.1 billion, including a loss of $5.4 billion on the company's 12% stake in Rivian. That's compared with a net profit of $3.3 billion during the same period a year ago.Rivian stock shed about 52% of its market cap during the first quarter, bringing…

Ford CEO Jim Farley at the company's Dearborn, Michigan, plant where it's building the electric F-150 Lightning on April 26, 2022.CNBC | Michael WaylandDETROIT – Ford Motor is cutting 580 U.S. salaried employees and agency workers as part of its ongoing Ford+ turnaround plan, the company confirmed Wednesday night.The cuts include approximately 350 salaried and 230 agency positions, according to an emailed statement. The reductions occurred largely in engineering, as the Detroit automaker pivots from vehicles with…

Ford Motor Company world headquarters, Dearborn, Michigan on January 19, 2021.Aaron J. Thornton | Getty ImagesAfter several setbacks and delays due to the Covid-19 pandemic, Ford Motor Co. finally started to welcome its salaried workforce back to its offices earlier this month.It also came alongside a significant shift in workplace policy from the company that helped establish the traditional five-day, 40-hour workweek as the norm: the start of its new hybrid work model where non-site-dependent employees could work…

Ford CEO Jim Farley speaks at the launch of the all-new electric Ford F-150 Lightning pickup truck at the Ford Rouge Electric Vehicle Center on April 26, 2022 in Dearborn, Michigan. The F-150 Lightning is positioned to be the first full-size all-electric pickup truck to go on sale in the mainstream U.S. market. Bill Pugliano | Getty ImagesDETROIT — Even as the Detroit automakers change and adapt to compete with electric vehicle leader Tesla, some things in the Motor City stay the same.General Motors, Ford Motor and…

Ford F-150 Lightning pickup trucks sit on the production line at the Ford Rouge Electric Vehicle Center on April 26, 2022 in Dearborn, Michigan.Bill Pugliano | Getty ImagesDETROIT – Ford Motor on Wednesday reported a 10.5% decline in April sales compared with a year ago, notably narrowing its losses compared with recent months.Ford and the broader auto industry continue to battle through supply chain problems such as a semiconductor chip shortage that has been affecting production for more than a year now. Ford's monthly…

The picture of the possible Apple EV showcases a futuristic design. Representational photograph. (Image: Twitter/Vanarama)Apple is reportedly taking a similar route to Tesla and will fit the Apple Car with LED screens to inform the drivers what the self-driving system is doingIANS Last Updated:May 05, 2022, 12:10 ISTFOLLOW US ON:Apple has reportedly hired veteran Ford executive Desi Ujkashevic, as the iPhone maker plans to launch an electric car in 2024. Multiple reports claimed that Ujkashevic, who is Ford’s global…

Apple is continuing to press ahead with its efforts to build a fully self-driving electric car, despite a number of personnel changes and strategy shifts over the years. Now, a new report from Bloomberg indicates that Apple has hired Desi Ujkashevic, a 31-year Ford veteran, to help it ramp up efforts on the Apple Car project. Apple Car project expands with Ford exec Notably, Apple’s hiring of Ujkashevic comes after Ford poached Doug Field from Apple last year. Tesla originally hired Field away from Apple in 2013…

Ford just started shipping its electric F-150 Lightning on April 26th, but it already has a surprise for soon-to-be owners: all versions of the truck will have higher horsepower than it originally announced, and the standard range model will have an even higher payload capacity, according to a press release from the company. While that’s good news for anyone who’s already got a pre-order, it could end up increasing the FOMO for those who don’t, and can’t get one — Ford stopped taking pre-orders for the truck in…