quick commerce: 2022 Year in Review | Quick commerce returns to reality
There was plenty of exuberance in the quick commerce space at the start of 2022, when Grofers renamed itself Blinkit and began to promise 10-minute delivery, and Mumbai-based Zepto raised multimillion-dollar rounds from prominent investors.
Swiggy created a $700-million war chest to take on rivals like Zepto, Blinkit, Ola Dash and Dunzo. BigBasket, the biggest grocery player, which was known for next-day delivery, started a new business called BB Now to compete with these firms. Disruption was in the air.
But as the…