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At Tech Companies, the Rebellion Against the Return to the Office Is Getting Serious

Some of the economy’s most in-demand employees are about to find out how much power they have over where and how they work. After months of return-to-work starts and stops, many tech companies, including Alphabet Inc.’s GOOG 2.96% Google, Apple Inc. and Microsoft Corp. MSFT 2.26% , are telling remote workers it’s finally time to come back for good, or at least show up part of the week. Employees who fled the Bay Area…

Remote Workers Don’t Want to Go Back to the Office

Some of the economy’s most in-demand employees are about to find out how much power they have over where and how they work. After months of return-to-work starts and stops, many tech companies, including Alphabet Inc.’s GOOG 2.96% Google, Apple Inc. and Microsoft Corp. MSFT 2.26% , are telling remote workers it’s finally time to come back for good, or at least show up part of the week. Employees who fled the Bay Area…

The Tech Industry’s Epic Two-Year Run Sputters

The technology industry, which powered the U.S. economy during the pandemic and grew at tremendous scale during a decade of ultralow interest rates, is confronting one of the most punishing stretches in years.Global powerhouses and fledgling startups are feeling pain from a variety of economic, industry and market factors, spawning postpandemic turbulence in e-commerce, digital advertising, electric vehicles, ride-hailing and other segments. Companies that emerged as job-creating juggernauts in the past two…

Ad-Tech Firms Didn’t Sound Alarm on False Information in Gannett’s Ad Auctions

At least 15 advertising-technology companies had sufficient information to detect that publisher Gannett Co. GCI 3.19% provided inaccurate data to advertisers for more than nine months, but the firms failed to connect the dots and alert their clients, according to researchers who studied the incident.Gannett, owner of USA Today and news outlets in 46 U.S. states, said it unintentionally provided the wrong information in online ad auctions, due to an error that affected…