google cloud computing

Google layoffs: The Alphabet-owned company on Tuesday confirmed it is eliminating "a few hundred" positions from its global ad team, amid a push to use artificial intelligence for efficiency and creativity. The job cuts to its "large customer" sales team are intended to result in better support for small and medium size businesses advertising on Google's platform, according to the internet giant.Expansion of small business ad teams at Google was expected by the company to result in increased hiring this year. Google made…

Google announced a raft of new artificial intelligence-powered features for customers of its cloud-computing business, as the technology giant jostles for dominance in the burgeoning field with rivals such as Microsoft Corp. and startup OpenAI.As Silicon Valley buzzes about so-called generative AI — software that can create images, text and video based on user prompts — Google Cloud offered a glimpse of what it's doing to keep up in the race. In a demonstration, the company showed how cloud customers will be able to use…

Regulators push back against cloud providers including Google, Amazon and Microsoft. Emissions linked to cloud computing aren't being properly accounted for in carbon calculations, potentially overstating corporate progress on net-zero pledges and hindering the broader effort to curb greenhouse gases. “It has become something of a hidden emissions issue,” said John Ridd, chief executive officer of Greenpixie, a UK-based firm that designs software to identify cloud emissions. Ridd will discuss cloud-related emissions at…