Sean Ellis: Growth-hacking hard as it needs cross-functional coordination: Sean Ellis
Silicon Valley-based angel investor, founder of software analytics firm Qualaroo, and community platform GrowthHackers, Sean Ellis is famed for coining the phrase “growth hacking” back in 2010 to showcase how technology upstarts rapidly grow their customer base. Ellis’s book ‘Hacking Growth’, co-authored by Morgan Brown, is a playbook for companies pushing for sustainable growth, derived from his experience of working at startups like Dropbox, Eventbrite, Lookout in their early stages. ET sat down with Ellis on the…