This Satirical Novel Tells Story of a British Chewing Gum Company That Uses Cows To Woo Indians
Editor's Note: The following excerpt has been taken from Parashar Kulkarni's Cow And Company. It's a hilarious work of fiction, set in colonial India, and tells the story of a British Chewing Gum Company that opens shop in Bombay with the objective of enticing Indian paan addicts to switch to chewing gums. To prove their point that chewing gum is a superior substitute of paan, they use a cow as their mascot.
The cow's photo goes up on all the posters, and of course, there are consequences. Religious sentiments are…