YouTube won’t disclose what percent of ad revenue it plans to set aside for Shorts creators
When asked what percent of Shorts ad revenue will be in this creator pool, a YouTube spokesperson did not address the question. When pressed in a follow-up email, the spokesperson replied, “we don’t have further detail to share beyond what’s here,” referring to a blog post by YouTube announcing the new plan, which also does not disclose that information. In short, it’s hard to gauge how transformative YouTube’s offer is—and how enticing it will be for TikTokkers. To be sure, the company’s move will almost certainly…