Why don’t the Tata Harrier/Safari SUVs sell as much as the Mahindra XUV700? Reasons
Despite being Tata Motors’ prime offerings in the passenger vehicle domain, boasting advanced features and engineering, the flagship SUVs – Harrier and Safari – have struggled to outsell the segment-leading Mahindra XUV700. The most recent sales report from October 2023 further widened the gap between the Harrier-Safari duo and the XUV700 by a substantial margin. Tata Motors has sold 18,947 units of the Safari and Harrier put together over the past 6 months between May and October 2023. In the same period, the Mahindra…