In gamechanger move, Walt Disney harnesses AI to stream ads that fit the mood of specific scenes
Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series.Dubbed "Disney's Magic Words," this tool introduces a new form of contextual advertising for the Disney and Hulu streaming services. It uses a combination of AI and machine learning to analyze and tag scenes across its library, identifying the contents, brands, images and mood. Brands can use these descriptive tags, known as…