Indian smartphone market ships 146 million handset in 2023: IDC
A new report by International Data Corporation (IDC) has revealed that India’s smartphone market grew by one percent YoY (year-over-year) in 2023. The year saw 146 million phone shipments by various mobile brands operating in the Indian market. The report also notes that the ASP (average selling price) of a smartphone rose to a record $255 (approx Rs 21,000) which is a 14 percent YoY increase from 2022.Key insights of Indian smartphone market in 2023 across price segmentsLet’s take a look at some of the main highlights…