iMessage’s RCS support: Apple’s big PR win
Apple surprised everyone a few months ago when it announced that the Messages app would support RCS in addition to iMessage and SMS. That happened at a time when Google was relentlessly attacking the blue bubbles, the EU was considering forcing Apple to open up iMessage, and apps like Beeper Mini were finding novel ways to bring iMessage to Android. Earlier this week, we learned why Apple decided to bring RCS support to the iPhone. It wasn’t Google applying pressure or the EU’s new Digital Markets Act (DMA) law…