influncers

Rage bait isn’t just common online anymore, it’s taking over the internet — and changing the way we view content in the process. Many early forms of internet content were rage bait adjacent, meant to stop people in their tracks long enough for them to have an emotional response and then engage. Think of early YouTube clickbait titles or trollish comments under tweets or Instagram posts meant to incite angry replies. But in the influencer age, a new character has emerged: the rage-bait influencers. On their home…