Insights

Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers better understand their campaign’s performance in terms of engagement. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include the following metrics: Session count. Popular pages. Device breakdown. Country…

The language family began to diverge from around 8,100 years ago, out of a homeland immediately south of the Caucasus. One migration reached the Pontic-Caspian and Forest Steppe around 7,000 years ago, and from there subsequent migrations spread into parts of Europe around 5,000 years ago. Credit: P. Heggarty et al., Science (2023) An international team of linguists and geneticists led by researchers from the Max Planck…

In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line. Sponsored by: In this episode of the MarTech Podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not…

Credit: Unsplash/CC0 Public Domain Researchers have developed a new way to accurately count and objectively analyze close encounters between drones and airplanes—without depending solely on pilot sightings. In a study published in the SAE International Journal of Aerospace, researchers looked at…

(a) The meridional sub-filter potential vorticity (PV) flux and PV contour, (b) the reconstructed flux (unit: 10−13 kg/(m4 s)), (c) the condition number of PV gradient matrix, (d) the probability density function of relative reconstruct error using different number of sample. (d) is for the whole Southern Ocean State Estimate domain and other panels are for the selected region. (b, c) use 49 samples. Credit: Journal of Advances in Modeling Earth Systems…

Researchers have linked ELOVL6, an enzyme in lipid metabolism, to acute myeloid leukemia development and patient survival, making it a potential target for future leukemia therapies.Scientists at the University of Tsukuba have discovered an unexpected connection between an enzyme known as ELOVL6, important in lipid metabolism, and the proliferation of leukemia.Lipids, or organic fatty compounds, exist in a vast variety within cells. The creation and decomposition of these lipids, a process known as lipid metabolism, is…

Amazon India announced that the 7th edition of Prime Day was the biggest ever Prime Day event. The Prime Day 2023 took place on Jul 15-16, enabled Prime members to discover…

Yale scientists have found that the rare cases of myocarditis seen in young males post-COVID-19 vaccination are linked to a generalized immune response, not antibodies created by the vaccine. This discovery rules out some theorized causes and suggests ways to reduce this side effect while emphasizing that the risk of myocarditis is significantly greater in unvaccinated individuals who contract the virus.Two years ago, as <span class="glossaryLink" aria-describedby="tt" data-cmtooltip="<div…

Inter-religious literary networks. Credit: Humanities and Social Sciences Communications (2023). DOI: 10.1057/s41599-023-01678-y It could almost be the start of a joke: What do bats, priests and rabbis have in common? The answer: Their social networks can be traced using a new computer science tool called network analysis. Prof.…

Scientists have made a discovery in solar physics by utilising artificial intelligence (AI) to simulate the magnetic field in the upper atmosphere of the sun in quasi real-time. According to researchers in their paper, published in Nature Astronomy, this breakthrough is significant understanding of the sun's behaviour and its impact on space weather.The solar magnetic field is responsible for space weather, which can cause damage to critical infrastructures like electricity, aviation and even space-based technology…