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After a plethora of social media platforms, including Twitter, Instagram, and LinkedIn, Reddit is planning its verification system to put an ‘official’ badge in front of users who have confirmed their identity. The social media-cum-disucssion forum said it is currently conducting a test with a limited number of profiles to verify authenticity. Only a few organisations with pre-existing relations with the site have received the new ‘official’ label.“This is currently only available to a *very* small (double-digit) number…

Do social media echo chambers deepen political polarization, or simply reflect existing social divisions?A landmark research project that investigated Facebook around the 2020 US presidential election published its first results Thursday, finding that, contrary to assumption, the platform's often criticized content-ranking algorithm doesn't shape users' beliefs. The work is the product of a collaboration between Meta -- the parent company of Facebook and Instagram -- and a group of academics from US universities who were…

Reels, Meta Platforms' answer to viral short-form video app TikTok, elicited eyerolls when it launched in 2020 and was regarded as yet another example of Meta copying a popular rival.But on Wednesday, Meta revealed numbers that show Reels videos are growing rapidly among both users and advertisers and are quickly catching up to the ByteDance-owned TikTok app that is beloved by young users and has reshaped the social media landscape.Meta says the rags-to-riches growth of Reels, which are viewable on both Facebook and…

With Instagram Notes, users can share their thoughts and updates about anything that happens during their daily routine. It also acts as a great way to connect with others and get conversations started. However, since it’s a relatively new feature, Instagram has not yet rolled it out for every account out there.So, if you’re keen on using notes and haven’t got notes, we have listed down several methods you can carry out for the feature to show up in your app. These include updating the app, switching to a professional…

Instagram has grown to be one of the most popular apps globally over the years, but a new study claims that Americans are desperate to delete it off of their devices. Suggesting its popularity within the country may be waning a bit. According to the study, which was conducted by VPNpro, Instagram overtakes all other apps in a single specific area. Apparently, it has a higher search volume with regards to deleting or deactivating than any other app. It should be noted that the study only mentions US users. Furthermore, it…

In the lead-up to the 2020 presidential election, Meta set out to conduct a series of ambitious studies on the effects its platforms—Facebook and Instagram—have on the political beliefs of US-based users. Independent researchers from several universities were given unprecedented access to Meta’s data, and the power to change the feeds of tens of thousands of people in order to observe their behavior.The researchers weren’t paid by Meta, but the company seemed pleased with the results, which were released today in four…

For three months in late 2020, nearly 7,200 US adults on Facebook and 8,800 on Instagram received a radically different experience than the services’ billions of other users. When they scrolled through their newsfeeds, Facebook and Instagram showed them the newest posts as determined by the clock, not those judged most relevant by an algorithm. The response was clear: Users served chronological feeds got bored quicker and were much more likely to decamp to rivals such as YouTube and TikTok.That result emerged from a…

Credit: Unsplash/CC0 Public Domain The Social Media Archive at the University of Michigan Institute for Social Research has released data focusing on the impact of Facebook and Instagram on key political attitudes during the U.S. 2020 elections. The U.S. 2020 Facebook and Instagram Election Study is a partnership between Meta…

Facebook parent Meta on Wednesday beat market expectations for quarterly earnings, powered by a reviving digital ad business.Meta reported a profit of $7.8 billion (roughly Rs. 63,949 crore) on $32 billion (roughly Rs. 2,62,358 crore) in revenue during the recently ended quarter, as the number of people using Facebook monthly rose to 3.03 billion."We had a good quarter," Meta chief executive Mark Zuckerberg said in an earnings call."We continue to see strong engagement across our apps and we have the most exciting roadmap…

VKontakte (VK), Russia’s homegrown Facebook clone and its biggest social network, saw a whopping 30-fold increase in censorship requests from government officials during the eight-month period following the Russian military’s invasion of Ukraine in February 2022, according to a new report. The findings, revealed in a report by the University of Toronto’s Citizen Lab, are some of the clearest examples yet illustrating Russia’s aggressive effort to use its ground war to justify even greaterclampdowns on online political…